Inc. reminded investors it’s still willing to spend lavishly on products or areas that could be the next big thing — whether video streaming, automated personal assistants or a toehold in emerging markets — even if it means thinner profit margins and a weaker stock price. 

Amazon reported third-quarter earnings Thursday that missed analysts estimates on increased spending and forecast that it might not make a dime on holiday sales expected to top $40 billion. The world’s biggest online retailer will continue to win market share by offering quick delivery of an ever-growing assortment of goods. And it will continue to spend on the things that make its customers loyal: warehouses near their homes, original video shows to watch and devices that make their lives easie .. 

Source: Economic times.