Small and mid-sized companies are increasingly incubating startups within the organisation, once largely the domain of large technology enterprises, to access ideas that can give them a competitive edge.

This is also a much faster way to test an idea in a low-risk environment before deciding whether it’s worth investing in and scaling up.

At the India headquarters of navigation company TomTom a couple of months ago, coinciding with the launch of its innovation centre, was the Pune Innovation Day where eight teams presented their ideas to Barbara Belpaire, general manager India, and Alain De Taeye, a member of the global board.

Read the complete story at Economic Times.