GoZefo promises verified photographs and detailed assessments of each piece of furniture and appliance listed on its platform, including any defects.

Refurbished furniture and appliance marketplace GoZefo has raised Rs 40 crore in a funding round that was led by venture fund Sequoia India. The company aims to spend the funds raised on its plan to tap the value-conscious online customer.

Venture capital fund Beenext, launched by Japanese ecommerce entrepreneur and investor Teruhide Sato, and existing investor Helion Ventures also participated in the round.

“We are building a one-stop destination for buyers looking for affordable verified goods, with the promise of a buyback as well as for individual sellers who are looking to sell while shifting or upgrading their current set up, and businesses evaluating liquidating excess inventory or launching an exchange programme,“ said Rohit Ramasubramanian, cofounder, Zefo.

Ramasubramanian, a former Helion Venture Capital executive, set up Zefo along with IIT alumni Karan Gupta and Himesh Joshi, and Arjit Gupta from the Indian Institute of Information Technology , Allahabad.

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