Hailing from Meerut, 24-year-old Abhishek Sharma struggled for an opportunity to break into Mumbai’s entertainment industry. It was only after a Facebook advertisement of recruitment startup Talentrack caught his eye that he landed his first assignment —a part in a Mercedes-Benz ad.

“It was a smooth process. I had to upload my portfolio pictures and demo audition video on the platform and within four days I got notified that I had been shortlisted, and was eventually selected,” said Sharma. Digital entertainment recruitment platforms such as Talent-Next, Talentrack and actor Suniel Shetty’s F The Couch, all launched this year, aim to connect actors, screenwriters, choreographers, singers and other artists to production houses, casting agents and entertainment industry recruiters.

These startups, which use technology to screen applicants and algorithms to connect them to recruiters within minutes, have seen thousands of users sign up. For distant hopefuls like Sharma, the technology intervention promises a fair chance at being spotted by talent scouts, easing the pressure of having to network extensively in an industry where personal connections can make careers.

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