Auto portals like CarDekho, CarTrade and Truebil are wooing car dealers with plans to help them boost customer acquisition.

Jaipur-based Cardekho.com, which claims to get about 147 million visits a month on its portal, has developed a software to help dealers improve their efficiency and customer conversion rates. In October, GirnarSoft, which owns automobile portals CarDekho, Gaadi and ZigWheels, conducted its first dealer meet in Ahmedabad to engage them in the digitalisation process.

“For the past one year, we have been conducting meetings to engage dealers to move towards digitalisation across the country,” said Nalin Kapoor, COO, new cars, at CarDekho.

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