In the wake of demonetisation of Rs 500 and 1000 notes, cab aggregator app Ola today said it will launch a multi-channel campaign to motivate people to use cashless payment options for rides.

In the wake of demonetisation of Rs 500 and 1000 notes, cab aggregator app Ola today said it will launch a multi-channel campaign to motivate people to use cashless payment options for rides.

With a multi-channel campaign, ‘Nahi Rukega India. Cashless Chalega India’, the “company aims to motivate people not to stop riding; cash or no cash,” Ola said in a statement.

“The campaign is led by a TV ad, complemented by print and digital ads that reinforce the campaign message of – India won’t stop. India will ride cashless,” it said.

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