Choices are tough. Americans had a major choice to make on November 8, 2016. New entrepreneurs also have important selections to make.

Three of the most important decisions a new founder must make include the following:

Product Versus Service

There are advantages to either strategy. Products are generally more scalable but require upfront investments. Services, on the other hand, are harder to scale, but can be executed with lower upfront investments. Often entrepreneurs start by providing a service, and when they see the potential, they shift to a product opportunity.

Click here to read the complete piece by Kirti Vichare on Inc42.

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