Homegrown online marketplace leader Flipkart is going to join the make-in-India bandwagon. Executive Chairman Sachin Bansal is building a team for the India-made private label initiative, which will be incubated under the Flipkart Group, according to three persons privy to the developments.

The move will help the ecommerce major not only to get favourable attention from a central government that supports local manufacturing but also to stand apart from American rival Amazon in one of the world’s fastest-growing markets for online retail.

“It’s a big potential business,” said one of the people aware of the matter. A second source confirmed the “nascent project” and said “the subsidies and tax benefits for make-in-India products and the favourable government attention make the opportunity exciting.”
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