Ola is targeting break-even in two-three years riding its expanding range of services such as in-cab entertainment that it launched on Tuesday, seeking to outmatch US-headquartered rival Uber using strategies beyond pricing.

The Bengaluru-based cab-hailing application, backed by Japanese internet and telecom giant Softbank Corp, said it has enough capital in the bank to turn profitable as it tailors its products for the domestic market.

If your customers love a differentiated experience, then you can build a very profitable and large company. Our strategy has been very different from Uber. We have always focused on building for Indian dynamics; today is another push in that direction.

– Bhavish Aggarwal,Founder & CEO

Ola’s new entertainment system, called Ola Play, will allow commuters to choose songs and videos to play while traveling. For content, the company has partnered with music streaming player Apple Music and video streaming website Sony Liv.

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