Ola is targeting break-even in two-three years riding its expanding range of services such as in-cab entertainment that it launched on Tuesday, seeking to outmatch US-headquartered rival Uber using strategies beyond pricing.

The Bengaluru-based cab-hailing application, backed by Japanese internet and telecom giant Softbank Corp, said it has enough capital in the bank to turn profitable as it tailors its products for the domestic market.

“If your customers love a differentiated experience, then you can build a very profitable and large company,” chief executive Bhavish Aggarwal said at a press briefing. “Our strategy has been very different from Uber. We have always focused on building for Indian dynamics; today is another push in that direction.”

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